Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media
Understanding how to use all research and lead generation tools available including Internet sources such as social and business media.
Desired skills :
end to end lead generation specifically into Organic and SEO
team leading experience would be added advantage
clear understanding of Cost per lead (CPL).
Job Description :
end to end lead generation specifically into Organic and SEO
team leading experience would be added advantage
clear understanding of Cost per lead (CPL)
A clear understanding and hands on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics
Resource management experience
Ability to liaise at Board Level with both internal and external stakeholders
Understanding of customer segmentation
Ability to manage multiple projects and deadlines with ease
Experience working with external agencies and managing the creative process through from briefing to implementation
Experience managing websites within WordPress with a knowledge of HTML
Qualification :
Post graduate degree
Primary Responsibilities :
The ideal candidate will be educated to degree level and have in the region of 4 years' experience in a digital marketing environment, especially in a digital lead generation context.
